Customer Incentive Program 101: An Introduction

28 July 2020
 Categories: Business, Blog

As a business owner, creating a loyal customer base is essential to long-term success and growth. One of the best ways to do this is by establishing an incentive program for your customers. For many business owners, the idea of an incentive program is great, but they don't know where to start or why it really matters. Here's a look at some of the basics of customer incentive program solutions to help you get started.

What Exactly Is A Customer Incentive Program?

Before you can establish an effective customer incentive program, you need a good understanding of what these programs are and how they work. Most customer incentive programs are reward-based programs that allow your customers to earn benefits or rewards by doing business with and interacting with your company.

What Types Of Customer Incentive Programs Are There?

Customer incentive programs are as varied as the businesses that use them. One of the earliest customer incentive programs was the cumulative free product program. Coffee clubs are perhaps one of the oldest examples of a cumulative free product customer incentive program. These clubs promise customers a free coffee after a certain number of coffee purchases.

You can also opt for points-based incentive programs where customers earn points for every dollar they spend in your store, and those points can be cashed in at a specified dollar value for anything from your business. Sometimes, points-based systems also include added bonus points from customer referrals or for buying certain products.

There are also privilege-based customer incentive programs. These programs provide specific customers with early access to sales, advanced notice about new product releases, or even early access shopping hours. 

How Do You Choose The Right Incentive Program?

Wanting to offer a customer incentive program is great, but you need to know which one is going to be the best option. To choose the right customer incentive program, you need to think about your customer base, what they value, what they would appreciate, and what seems the most engaging for them.

You should choose an incentive program that clearly shows your customers how they will save money. It needs to be worth their time for them to participate. It should also show that you're listening to your customers by offering something of value to them, whether it's every fifth cup of coffee free or discounts on service subscriptions.

Work with a customer incentive marketing company today to establish the right incentive program for your customers.